Retail-ready branding + packaging for CPG brands who want to grow on shelf.
Cool Kids Design Studio helps CPG founders go from DTC to retail (or improve shelf performance) with clear positioning, scalable identity systems, and packaging built for real-world shopping.
We provide brand strategy, visual identity, and packaging design for food and beverage CPG brands—especially teams entering retail or improving shelf performance.
Our work is built to be easy to understand at a glance, consistent across SKUs, and ready to scale.
We work with ambitious food and beverage brands—especially CPG teams preparing for retail or looking to improve what’s already on shelf.
We also love working with restaurants (and restaurant groups) who need a more consistent brand system across menus, signage, packaging, and digital touchpoints.
If you sell food or drink and care about how it looks, reads, and feels in the real world, we can probably help.
We build cohesive brand systems for food and beverage—so packaging, identity, and messaging work together as you grow.
We get clear on what you sell, who it’s for, and why someone should choose it—fast. That means sharpening your positioning, deciding what messages lead (and what gets cut), and creating a foundation that makes design decisions easier instead of harder.
We design flexible identity systems that hold up in the real world—on packaging, websites, menus, and social. You’ll get the core building blocks (logo suite, type, color, and supporting elements) plus the rules that keep everything consistent as more people touch the brand.
We create packaging that’s easy to shop at a glance and consistent across SKUs. We focus on hierarchy, flavor architecture, and clear product communication—then deliver print-ready files that your printer can actually use, without adding unnecessary complexity.
Best for: brands that need a cohesive look + a production-ready hero pack — fast.
For bootstrapped founders preparing for retail, this package delivers the essentials: a clean, professional brand baseline and a hero SKU package that’s print-ready and easy to shop. It’s the simplest path to looking credible on shelf—without overbuilding.
Perfect for: founders moving DTC → retail who need a professional baseline now, with room to expand later.
TIMELINE: 4-5 WEEKS
INVESTMENT: $5000
Strategy Questionnaire
30 min strategy call
1 visual direction
Primary logo & secondary logo
Color palette
Typography set
1 SKU
Dieline production setup
Print-ready file
1 page style guide
1 page packaging rules
Best for: brands that want the “real” foundation: more strategy, a fuller identity, and a packaging system that scales.
For brands ready to level up from the basics, this package builds on the Essentials Package with deeper strategy and a more complete visual system—plus a scalable packaging framework that stays consistent across SKUs. You’ll leave with clearer decisions, stronger cohesion, and a system you can extend.
Perfect for: brands entering retail with multiple SKUs (or a lineup coming soon).
TIMELINE: 5-7 WEEKS
INVESTMENT: $9,500
1 hr strategy session
2 visual directions
Full logo suite
Supporting graphic system (patterns, shapes, textures, badges)
3 SKUs
Flavor architecture / variant rules
Print-ready files for each SKU
10-20 pages
Best for: brands ready to build the full engine: a deep strategy workshop, full identity + packaging system, plus key touch points.
For brands serious about growth, this package builds on the Retail Ready package with a full brand strategy workshop and key touchpoint designs that support sell-in and marketing. It’s the most complete option—designed to keep your brand consistent across packaging and the places people actually interact with it.
Perfect for: established brands (or well-funded teams) ready for a full strategy + execution package.
TIMELINE: 8-10 WEEKS
INVESTMENT: $13,000
2-3 hr strategy session (1-2 days)
Complete brand strategy roadmap
Up to 5 SKUs
Retail sheet
Social template pack
Trade show / sampling signage set
Pitch deck cover + 5 core slides styling
Expanded + easy handoff
Your brand system is built to scale—but growth always brings new design needs. We offer a la carte support so you can expand thoughtfully while staying consistent across every touchpoint.
Need ongoing support?
Our partner program gives you a dedicated Slack channel, reduced rates, and a steady design partner for whatever comes next.
Packaging design
Label design
Menu design
Business cards
Most print collateral
Custom website design & Webflow build
Social media branding
Pitch decks
Inquire for custom pricing and availability.
If you want an expert set of eyes before you commit, we’ll review your packaging and give you clear, prioritized fixes to improve shop-ability and consistency.
A quick call to understand your goals, timeline, and what success looks like. If we’re a fit, we’ll point you to the right package and next steps.
We align on the foundation before design: positioning, priorities, and a clear visual direction—so the work has a plan (not guesswork).
We design the identity and packaging system, then refine it with intention. Each phase includes two rounds of revisions to keep things moving and decisions clear.
We deliver organized, print-ready files and simple guidelines for consistency. Final dielines come from your printer/vendor, and we can coordinate that handoff as an add-on.
If you don’t see your question answered here, feel free to reach out. We’re happy to point you to the right package (or tell you if an add-on makes more sense) and share timing/pricing details.
