THE Retail-Ready Packaging TEARDOWN (AUDIT)

Get your packaging ready for buyers, shelves, and real customers.

A focused CPG packaging audit for food & beverage brands—delivered as a premium 1-page PDF scorecard + a short Loom walkthrough, so your next move is obvious.

This is for you if you’re a food or beverage CPG brand that’s:

Trying to get into retail and want confidence your packaging holds up in the aisle
Already on shelf but struggling with sell-through
Hearing “not retail-ready” with zero specifics on what to fix
Getting feedback that’s vague, conflicting, or not actionable
Wondering if your packaging is doing its job… or just looking nice in a mockup

What you'll receive

Premium scorecard PDF (3 pages) – Scored across an 8-point retail-readiness
rubric (readability, hierarchy, trust, differentiation, and more).

Loom walkthrough (8–12 minutes) – A recorded walkthrough that explains the
“why” behind the scores and shows you exactly what to change.

Top 3 fixes (ranked) – A prioritized action plan—what to do first, what to do next,
and what can wait.

Zero-pressure format – Use it to guide internal updates, hand off to a designer,
or use it as the starting point for a larger refresh.

Here's how it works

This audit is designed to be simple, fast, and actually useful. No long back-and-forth, no unnecessary calls—just a focused process that gets you clarity and direction, fast.

01
Step
Book your audit

Lock in your spot by submitting payment through our secure checkout - here.

02
Step
Tell us about your brand

Fill out a short form with key info: your channel, price point, target buyer, goal - and upload your packaging.

03
Step
We review your packaging

We assess your front-of-pack using an 8-point audit rubric and identify what’s helping (and what’s costing you the sale).

04
Step
Receive your teardown

Within 3 business days, you’ll get a personalized PDF scorecard, an 8-12 minute Loom walkthrough, and your top 3 fixes, ranked by impact

Easy peasy. That’s all it takes to get real clarity on your packaging. Low lift for you, high impact for your brand!

What we score
(the 8-point framework)

We score your packaging across the things that most often decide the purchase:

  1. 6-ft readability (brand / product / flavor)
  2. Hierarchy & scan path (what the eye hits first)
  3. Product cues & appetite appeal (what it is + why it’s good)
  4. Differentiation (how it compares on shelf)
  1. Trust signals (proof, claims, legitimacy)
  2. Hierarchy & scan path (what the eye hits first)
  3. Product cues & appetite appeal (what it is + why it’s good)
  4. “Buy-ability” (why this / why now / why this price)

Frequently Asked Questions

What is a Retail-Ready Packaging Teardown?
Faq Plus
What do I receive?
Faq Plus
How long does it take?
Faq Plus
Is this only for retail brands?
Faq Plus
Do you redesign my packaging?
Faq Plus
Can we talk live?
Faq Plus

Ready to see if your packaging is doing its job?

Book your audit now and get expert feedback, a detailed report, and a Loom video walkthrough.

Clarity you can act on

Know exactly what’s working, what’s not, and where to focus
your energy next.

Packaging that helps you sell

Uncover what’s holding back conversions—and how to make
your packaging work harder in retail or online.

Confidence in your next move

Whether you're tweaking your design or planning a full rebrand,
you'll know exactly what to prioritize—and why.

Low cost, high impact

No long-term commitment. Just focused insight that can lead
to better packaging and better performance.

Limited time price

$99

Personalized Packaging Audit

Your scores + quick notes across the 8-point framework

PDF Summary

Clear breakdown of what’s working, what’s not, and top 3 fixes

Loom video walkthrough

A recorded walkthrough explaining the “why” and the exact changes to make