CPG branding and packaging design for food & beverage founders

Retail-ready brands and packaging that buyers understand fast - and shoppers trust even faster.

What's up?
We're Cool Kids.

We’re a San Francisco-based CPG branding and packaging design studio helping food & beverage brands go from DTC to retail (or fix what isn’t moving on shelf) with clear positioning, scalable identity systems, and packaging built for real-world shopping.

Who we help

Built for brands in one of these moments

You're DTC and retail is next.
Trying to get into retail and want to make sure your packaging is ready
You're already in stores, but shelf
performance is soft

Your product might be great - the packaging story and hierarchy might not be doing it justice.
Restaurants
You want a more consistent brand across the in-store experience and packaging for house goods (sauces, rubs, frozen, retail merch).

What we do

Brand strategy for CPG (the practical kind)

We get clear on your audience, category, key promise, and reasons-to-believe - so the brand and packaging have a real job.

Visual identity systems

A clean identity system that stays consistent everywhere your brand shows up - packaging, web, and retail.

Food & beverage packaging design built for shelves

Hierarchy, claims, variant architecture, and print-ready files - so your product is easy to shop and easy to recognize.

Recent work

Retail Readiness Teardown (AUDIT) - $99

Not ready for a full project?

If you want an expert set of eyes before you commit, we’ll review your packaging and give you clear, prioritized fixes to improve shop-ability and consistency.

You'll get:
A quick intake + goals
Packaging review PDF (what’s working / what’s confusing / what’s missing)
A prioritized list of changes (high impact first)
A Loom video to walk through everything

Frequently
asked questions

A few quick answers to the questions we hear most—timing, scope, pricing, and fit. If you’re considering a project, this should help you know what to expect before you book a call.

Still have a question? Email us - we’re happy to help.

Do you take on clients outside of the food & beverage industry?
Faq Plus
How long does a branding project usually take?
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How much does a typical branding project cost?
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Do you do custom packages?
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What if I’m not quite sure what I need?
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Frequently Asked Questions

If you don’t see your question answered here, feel free to reach out. We’re happy to point you to the right package (or tell you if an add-on makes more sense) and share timing/pricing details.

Do you take on clients outside of the food & beverage industry?
Faq Plus
How long does a branding project usually take?
Faq Plus
How much does a typical branding project cost?
Faq Plus
Do you do custom packages?
Faq Plus
What if I’m not quite sure what I need?
Faq Plus

Unlock the Secrets to Restaurant Branding Success

Ready to build a brand that turns first-time diners into loyal regulars? That was a rhetorical question. We know you are.

Download our free guide and discover the essential steps to crafting a memorable restaurant brand that sets you apart from the competition.

Get started today—your next big breakthrough is just a click away!

Download the free guide
Our list of

Frequently asked questions

You work with experienced business owners. What does this mean?
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How long does a branding project usually take?
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How much does a typical branding project cost?
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Do you do custom packages?

How it works

PHASE 1
Align

Quick clarity on your category, shopper, and what needs to be true for someone to choose you fast.

PHASE 2
Design the system

Identity + packaging rules first, then build your SKUs inside the system.

PHASE 3
Launch-ready files

Print-ready artwork + clean handoff so you can scale without losing consistency.

Let’s build a brand that holds up on shelf.

Whether you’re a CPG brand headed to retail, an in-store brand that needs a packaging refresh, or a restaurant expanding into packaged goods—book a call and we’ll map the simplest path forward.